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H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion. H&M has a wide product range that is divided into a number of different concepts for women and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 94,000 employees and approximately 2,500 stores in 44 markets, including franchise markets.